Platform Strategy or Satellite System: Which is Better?

Platform Strategy or Satellite System: Which is Better? Nowadays, a variety of both digital solutions and methods of connecting those solutions to automate and fortify your business’ daily reporting is available. Collecting data and using it to advance your company as an authority is crucial to growth.

However, to ensure your company’s safety and success, it’s crucial to choose the background salesforce platform that best facilitates your expansion goals. At its core, this decision depends on selecting a platform strategy or satellite system.

This article will explain where a platform strategy or satellite system can be used and which one of them can be best for your business.

Platform Strategy

A platform strategy is mostly cloud-based. This means that the functions and services in the platform make it easier for different programs and applications to sync. Additionally, different colleagues and departments can use the platform for a more streamlined synergy.

Now, a platform strategy isn’t just combining like-minded apps, like sales and subscription data. Instead, a platform strategy combines the knowledge, expertise, and functions of all aspects of your business:

  • Sales
  • Service
  • Marketing
  • Community
  • Commerce

An example of such innovative platform strategy company, is Salesforce.

Depending on your needs, a platform strategy will lay the groundwork for connecting the functions you already use with the ability to adapt when future technologies come along. This concept creates consistency for your company and customers.

The interconnectivity that the platform strategy provides is made possible by the technical application of PaaS.


What Does It Mean to Work with PaaS?

PaaS, or Platform as a Service, offers businesses the full lifecycle of digital development. This starts with the company’s Development phase, followed by Testing, Deployment, and Management, and continued by Business Support through Updates.

PaaS is the full package. While updates and features may come and go, there shouldn’t be any need to change the overall system. That means you, your employees, and even your customers will never need to learn another platform.

Any learning involved will be in minor increments after updates, which will help your team manage and understand them better.

“Depending on your needs, a platform strategy will lay the groundwork for connecting the functions you already use with the ability to adapt when future technologies come along. This concept creates a well-oiled machine of consistency for your company and customers.”


  • Continuous Environment. The overall environment remains consistent from development to industry domination.

  • More Sales Avenues. Having a sales-oriented platform strategy brings in more sales.

  • Collaboration. Cloud-based platform strategies are best for collaboration and innovation.

  • Business Unity. A platform strategy unites each facet of your system, making all of your success company-wide. It also removes the need of pesky integrations between different (often not-so-compatible) vendor solutions.
  • Easy-to-Navigate. Businesses control every aspect of the experience, with collective infrastructure and an all-in-one, easy-to-navigate dashboard.

  • Conducive to Collaborative Remote Work. Remote teams can work together seamlessly.

  • Keep Your Company Up to Date. The continual updates will keep your platform modern without costing an abundance of time and money to assimilate.


  • Security Risks. All-in-one solutions = all-in-one issues. If security gets breached on a platform strategy, it is much more challenging to isolate the incident.

  • Changing Out Vendors. Changing vendors can be difficult with a platform system. Since everything is so ingrained and invested in one another, severing ties and implementing something completely new is a delicate process.

  • Changing Out Infrastructure. Similar to vendors, changing infrastructure can be problematic, too.

  • New Compatibility. Suppose you are already established and trying to innovate with a platform strategy. In that case, you may have issues with your existing infrastructure being compatible with your system or becoming cloud-based at all.


    Satellite Systems

    A satellite-based system is the à la carte of sales and marketing functions. Much like a satellite store, digital satellite systems allow businesses to pick and choose what they want from various companies.

    With satellite systems cultivating your business, you have a lot of room for experimentation and finding the best bang for your buck.

    Though satellite systems are usually a little more expensive since you are trying different opportunities, you have the freedom to find and integrate what you need without delaying your project.

    Some noteworthy examples of satellite system software are:

    • Pipedrive CRM
    • Zapier

    Instead of PaaS, satellite systems work through the SaaS application.

    What Does It Mean to Work with SaaS?

    SaaS, or Software as a Service, offers you the freedom to pick and choose each element and system right for your business. Each component works off different software. SaaS can be great for highly innovative startups, where a PaaS system is not yet available to fit the company’s needs.


    • Freedom to Choose Your Champion. There are many different businesses and software out there, with more being developed daily. With satellite systems, you can choose the best for your business.

    • No Hardware or Initial Setup Costs. When you are starting out, it can be challenging to commit to hardware and infrastructure, in addition to the setup costs that come with it. With SaaS systems, you can disregard these immediate and binding decisions.

    • Pay-as You-Go. You don’t know what the future holds. There will always be something bigger and better on the horizon. So, with the pay-as-you-go model, your cost scales with your business growth, needs, and innovations.

    • Work from Anywhere and Any Device. Since everything is software-based, you can work anywhere and log in from any device or system.


    • Security Risks. Every platform has security issues, and the more software you have, the more security protocols are at risk of getting breached.

    • Instability Potential in Branding and Quality. Like security, the more vendors and software you have working for your brand, the harder it is to keep everything flowing in unison.

    • Ongoing Compatability. Every time something is changed, big or small, you need to check compatibility immediately.

    • Communication Issues. Since each software is an independent entity, even if they are compatible, that doesn’t mean their communication is always going to be stellar. Since each software has its job, independent of other software, collaboration can be challenging.

    In Short

    So, Platform Strategy or Satellite System: Which is Better? The choice for PaaS or SaaS can’t be made solely on your industry or the benefits listed above. Ultimately, it’s up to you whether your business prospers more from either of both. Every business is unique, which is why there are multiple options in place for laying the cornerstones of your interconnectivityt

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